iPad and Adobe CS5.5

Last week we bought an iPad 2 for the business to use as a marketing tool when meeting potential clients and networking. We felt it was much better than lugging around my 17inch lap top and it would be possible to pull it out and switch it on (instantaneously) naturally during a conversation over lunch or a drink without having to wait 15 minutes for my Windows machine to load. We also believed that the tactile nature of the iPad would be better suited to conversation and akin to flicking through a brochure rather than the more formal PowerPoint presentation.

Another factor which influenced the idea for the purchase of the iPad was the recent release of the Adobe Master Suite CS5.5 which we downloaded for the free 30 day trial. A big part of the marketing for the launch of this latest Adobe update has been about the Digital Publishing Suite which includes the ability to produce digital content for the iPad in the form of Apps. The videos produced by Adobe showing this in action look impressive and I was keen to try it out so we could impress our clients with our up to date use of technology. Well, surprise, surprise it turned out not to be that simple... The tools provided are in themselves fairly easy to work out with InDesign as the basis for the design / layout of the digital content. However, publishing the App and transferring it to your iPad (or other tablet device) has to be carried out through an upload to a special Adobe account which the user has to set up. I understand that during Beta testing of the new tools it was possible to transfer the App directly to the iPad but this option has been removed from the final product. It seems this was on the premise that this prevents unauthorised copying of your digital content. However, this is where my initial excitement in the new software started to fade. It is only once you have got well into using the software that it becomes apparent that these tools have really been developed for large publishing houses and not for small scale publishers such as ourselves. Granted, when you purchase the full copy of the Master Suite you get up to 12 months access (I've not managed to check what the costs are after this period) to the necessary basic online account for publishing but you quickly discover that this is severely limited. The basic account restricts you to creating a single publication - new ones can only be produced by deleting the old, and it does not provide the abiliy to share your App with anyone else. If you wish to create more publications or to share them with others you have to sign up for the professional service which costs £1000's per year - definitely not an option for architects like us! My final gripe is that this system does not appear to be quite ready - uploading the articles which create the App is buggy and I had to upload, delete, and re-upload my articles before I could get my App to work properly.

In spite of the issues above I persevered and created my first Digital Publication for the iPad this morning. In reality what I've produced doesn't differ in appearance greatly from the far simpler process of creating a PowerPoint or Keynote show and exporting it to the iPad Keynote App. However, Keynote for the iPad does not support movies and there are some additional interactive options available through the Adobe App which aren't through a slide show which make further investigation potentially worthwhile.

Well the proof as they say is in the pudding. This afternoon we used the iPad and App for the first time for a presentation to a potential client. The result was effective (given through a projector via the AVI adaptor) and the structure of the document allowed us to be more spontaneous than normal. So the conclusion so far is that I'm impressed and pleased with the iPad whereas the jury's still out as far as we're concerned for Adobe's Digital Publishing Suite..

Screenshot from iPad App showing Document Structure

Screen Shot from iPad App

A Canvas for Design

Last week I presented at an event for the UK Autodesk distributor, Excitech. The presentation was based largely on one I had given previously on a “Super User” tour of South East Asia and Australia with Autodesk in October 2009. The title of the original presentation was “A Canvas for Design”, the premise being that as a traditional artist or architect  chooses their medium (be it fat felt tip pen, oils, clay, technical pen, etc) according to either the stage of the design / work or to the feel they want to give a piece the same should be true for those of us using computer software to design.

In the early days of computer take-up in architecture there were few of us who were really comfortable designing with this new medium. Back then the software / hardware was far less developed so freedom of expression with these tools was limited and equally few had grown up with computers and so were not fluent enough with the tools available to be able to freely express themselves. By contrast I started life in architecture uncomfortable with drawing by hand. My weakness became my strength as it forced me to learn to express my ideas, not with a single piece of software such as AutoCad, but with a range of programmes using each of their relative strengths to create my designs rather than limiting myself to concepts restricted by the ability of a single piece of software to produce them. I think dexterity between software is analogous to an artist sketching out a framework on a canvas by pencil before filling out with oils, gauche, or water colours according to the feeling he / she wish to create. Whilst the power and ease of use of modern software can reduce the need to move between programmes to create a design an ability to do so, coupled with a good knowledge of the strengths and weaknesses of each, can produce an extremely efficient and powerful workflow. In this way the designer today who understands the nuances of the software packages at their disposal becomes like the sculpture choosing between clay, metal, or stone before embarking on a new piece of work. 

A personal example of this process is a concept design I produced whilst at Dyer Architects in London for a new retail mall in Russia. The clients were looking for a design of circa 100,000 square meters which they could reproduce throughout the Russian regions. It was clear to us that here was an opportunity to use the architecture of the store to create a very strong brand identity. Reacting to a sketch plan for the store by one of the directors which reminded me of a space craft I set out to produce the competition winning image using 3ds Max Design. I chose 3ds Max on the basis of its toolset which allowed forms to be molded interactively - somewhat like clay. What I found particularly interesting in retrospect was the process of achieving the image. I didn't have a strong form in mind, rather I spent the majority of my time experimenting with the tools available to see what could be used to create a fluid wing-like design. To this extent the appearance of the final image had as much to do with the way the algorithms inside 3ds Max produced the shapes as it did to my own design decisions. At some points It felt to me as if I was reduced to a spectator whose role was merely to watch the form changing shape and to decide when something looked good and when something did not. A testament to the power of the software egven then (2006) was that the design and production of the first design was created from start to finish within 24 hours. The final image is shown below, together with some images of how the design progressed once the competition was one and how it took shape on site in Krasnodar, Russia. 

The original competition winning image

The developed Concept Design - also produced using 3ds Max

The Oz Mall on site in 2010

Testing the Lights (protective film to cladding still in place) 2010

As a footnote, the first store, which is shown above, is nearing completion in the Southern russian town of Krasnodar. It is not 100,000 sqm but 220,000sqm and can be clearly seen in Google earth about 1 mile south of the airport - dwarfing the airport in size. The mall sits between two motorways and when the exterior lights were being tested many of the cars were stopping and people were getting out of their cars to take photographs.. I think the concept of the brand could be considered a success!

Award for K College

K College Entrance / Media and Arts Centre

Yesterday evening I was invited to the Tonbridge Civic Society Dinner to receive (on behalf of my previous employer Dyer) an award for the Tonbridge ‘Best Building of 2010’. Okay so this award may be restricted to the locale of Tonbridge, Kent but there are a number of reasons why I think it is in fact still quite a significant award. 

•  Firstly the Civic Society represents the local community in an area which is traditionally conservative, which is surrounded by beautiful countryside, and which has a strong local vernacular style. In this setting the building we designed is unashamedly modern, with strong geometric lines and a vibrant colour scheme - not something you would necessarily expect the great and the good of Tonbridge to nominate for a prize. 

K College: Entrance Square

•  It was not an expensive building either. A great deal of effort was placed on providing value for money in the proposals - it had to be as it was predominantly funded by government money through the now defunct Learning Skills Council (LSC). Partway through the build the LSC's finances all but collapsed with the result that funds were withdrawn from the majority of Further Education projects running at the time. K College was put on hold for a number of months but was fortunate to be one of only seven projects to eventually receive a green light to continue. This was not without a further requirement to reduce construction costs by approximately another £1M, achieved by completely changing the services strategy from a centralised air handling plant system to a system utilising localised ventilation heat recovery units and cooling. The fact that the building was able to accommodate these major changes (with construction of the concrete frame complete) without appearing to be severely compromised is testament to everyone involved and I would like to think also to the robustness of our design.

•  This was my first Revit project. I taught myself Revit over about 4 days over the Christmas holidays (2004-5?) and went headlong into using it to design and manage this complex circa. 23,000 sqm building. Fairly risky perhaps but without it we really would have struggled to meet the requirements of a tight design programme, regular client and user group meetings together with the politics of a Planning Submission and producing the information necessary for the LSC funding application.The K College project was certainly a success for Revit - at least until the end of the Detailed Design stage after which we produced the tender and production information drawings using AutoCad.

K College Revit model cut-away

When it comes to using powerful software systems for designing I think there can sometimes be a tendency for the design to look like it has been produced using a particular product - this is particularly evident when designers first get their hands on a new programme and aren’t able to easily ‘bend’ it to their will. It’s possible that such a criticism could be levelled at our design for K College - certainly there weren’t too many design ideas there that stretched the Revit tools a good deal further than what was available almost ‘straight from the box’. However, if K College does in any way look like a Revit building I think this has more to do with the fact that our concept for the building: that it should be simple, flexible in use, and built using repetitive component parts intrinsically matched with the underlying philosophy of the component database driving heart of Revit’s structure..

The final image below illustrates perfectly one of the great advantages of using a programme such as Revit for design. This is a scan from the College's own internal magazine - they took our original artist's impression of the building (produced from our Revit model) and place it together with a photograph from the actual building taken from a similar position..

K College Revit model cut-away

The beginning..

So it is finally time for me to enter the blogosphere.. My name is Stephen Blowers, this year I'm getting married (in June), hoping to finally build a house (which I've been designing and re-designing for three years), and I have in the last five weeks left my job of 10 years as an Associate Director at Dyer (architects) London, along with a colleague, to set up our own practice Design-Cubed (http://www.design-cubed.co.uk/). So this year should be a breeze!

As an architect the majority of my experience has been at the front end design stages of projects developing fairly large scale complex buildings with clients, users, and various interest groups. Unlike many others I almost fell into architecture by accident having started my University education as an electronic engineer (that lasted about ten weeks). I took my first degree in architecture in Liverpool, UK and then spent about 5 years doing various jobs: teaching maths at an international school in Switzerland, starting up (and closing) a company which developed electronic car security devices, truck driving, to name a few before returning to the world of architecture where I've been ever since..

I have a great interest in software. Unlike traditional architects I never really felt comfortable drawing. In order to be able to design I had to find a medium in which I was comfortable and could express myself with. In the early days that medium was balsa wood and cardboard but I never really had the patience to build great models that way and besides once a model was built I was reluctant and a bit lazy to make changes to reflect changes or develop a design. I therefore learned in the early years of design software to use computers to sketch out my ideas - something which my tutors and fellow professionals at the time told me you couldn't really do. I found that I could never really get what I wanted out of one programme but could produce great things if you worked between a series of different ones and used them differently to how they were really designed to be used.. Today I produce the majority of my work using Revit, 3ds Max, Photoshop (still probably my favourite piece of software), After Effects, Premier and InDesign, oh and sometimes Sketch-up too ..

So this is my first entry and I'm not yet quite sure what the focus of this blog will be. I'm sure I will write some entries about how I use Revit and some thoughts of how I go about using for a concept design focus rather than a pure documentation tool. I think this will also be about starting a new practice and seeing how it develops (believing that it will) and some updates on house building (if I can finally get all those ducks in a row). Most of all I hope I manage to keep at it - consistently writing has never been a strong point of mine!

Until the next post here's an image that demonstrates the sort of work that I do. It was a competition proposal I worked on at Dyer about 18 months ago for a Leisure Centre (swimming pools, leisure pool, fitness suites etc) on the north east coast of England. The building was designed over about four days in Revit, then rendered in 3ds max and for this image composited in Photoshop..